Many of you are still in a state of confusion about the exact meaning and nature of mobile optimisation. Mobile optimization refers to making a site accessible from mobiles. This will ensure that the audience who will reach your website through a mobile device will have an uninterrupted browsing experience. This shall increase the user base of the website because still now many people have access only to mobile phones and not any other devices. Every other person in the world now uses a mobile phone almost for every work. Under such circumstances, your website can only have the expected trafficking and reach if you can make your website run on mobile devices with a seamless browsing experience. Creating a site friendly for the mobiles is a big task indeed. There are multiple factors which need to be customised and modified if the app or the site has to be made appropriate for running on mobile phones.
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